Banji-nissei

Originating from the preamble of Monjuin Shiigaki, it speaks of the importance of sincerity in all human endeavors:
Do your sincere best, not only in business, but also in every aspect of your life.

Shinyo-kakujitsu

The Business Principles Article 1:   Place importance on integrity and sound management.

Fusu- furi

The Business Principles Article 2:   Do not act rashly or carelessly gains in pursuit of easy gains.